About / Our Principles

Our Principles

The standards we use to evaluate our work and the claims we make.

Independent, not indifferent

We have a view about what an economy is for: regenerative and fair. But no sponsor, client, government or preference of our own decides what a piece of analysis concludes. The evidence does.

Show the evidence

A reader, or an investor, should always be able to see why we said what we said. We ask people to trust the evidence, never the author.

Publish the strongest case against

Every thesis we back is accompanied by the most serious opposing argument, stated in its strongest form, plus what evidence would prove us wrong.

The full ledger

Beyond profit and return: who owns the assets, how value is distributed, what it costs the planet, and who is left out of the count.

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